The use of online video for publishing information on the web is steadily growing. Online video will probably be the biggest and fastest growing advertising media, so hopefully this will inspire you to take advantage of it.
These videos work for you 24/7, month after month, year after year. When done properly, there is nothing more powerful than video to get fast and effective search engine positioning. From the internet marketers point of view this is a great way to drive traffic to your website, get sales messages to potential buyers and to market products and services.
Youtube is of course the big player in video marketing campaigns because of the immense popularity it has on the web. Some important information about Youtube:
- Youtube is the second largest search engine in the world, and they love to send your videos free traffic
- Google is the most popular search engine in the world, and they absolutely love to send free traffic to your Youtube videos
- Google owns Youtube
- Videos tend to increase in popularity as they get more views due to the ranking system of video sites
The main objective of Youtube marketing is NOT to just get video views but to get viewers to take action.
Researching Youtube before you start
Before you first upload a video to Youtube, it is very helpful to do a thorough keyword research in your target market to find out what keywords are popular and which types of videos get tons of views. You simply type in the keyword and look at the thumbnail picture, title and view count of the videos in the search result.
The popularity of the video can be seen by looking at the view count. Since recently due to the abuse of spammers on trending video tags Youtube removed the ‘tags’ from the video watch pages.
The ‘tags’ are by far the most important keyword reference to optimize. In fact the title and the tags are probably the 2 most important optimization tools(other than making a great video) that you can use to get your videos viewed many, many times. Fortunately most Youtube users are not experts at keyword optimization and only tag their videos with a few related keywords.
As you are researching your keywords it is important that you sort the results to get the best possible view of what keywords and what type of video will work best. The main sort feature you will want to use is the view count because this will show which videos are getting tons of views.
After you have created a Youtube account and uploaded some videos, take the time to create a custom profile and your own custom channel information. You should also create at least one playlist if you have more than one video, so you will show up in the playlist search results.
8 Characteristics of Popular and Profitable Videos
A funny video has a high chance of being sent to friends and probably has the highest probability of causing a viral marketing stir.
Weirdness may help your video get noticed, if you don’t mind being weird (just don’t be creepy & weird).
Anything inspiring can become extremely popular extremely fast. An inspiring story is always a good commodity.
Anything genuinely shocking is always a hit on the internet. Especially with video, because it is basically proof that the shocking thing is real.
Curiosity can be a powerful sales device in getting people from your video to your website. When you successfully generate curiosity in your video viewers, you give them an itch that must be scratched.
Internet surfers are curios and like to see personal things about other people. These videos which are often funny and or bizarre, may have great potential.
A simple demonstration with video on Youtube can be a wonderful way to make a lot of money.
Instructional videos are useful and easy to create. They may tell or show someone how to do something, and for marketing purposes, might just be a free introduction to your product which makes the viewer want more information. Instructional videos are helpful and may gain the trust and interest of viewers.
One other characteristic you should add here is SHORT, because short videos succeed. Videos as short as 20 seconds that take 10 minutes to produce may be as powerful as a professionally created video that lasts 5 minutes and costs $500 to produce.
While it is important to consider these elements when making a video, it helps to make a video that is worth watching. You should keep in mind that Youtube is just one of many online video sites, and more are popping up each day. Even if these sites seem less important than Youtube you may find less keyword competition there and your videos may easily get higher positioning for very popular keywords.
This is my first post related to Youtube and video marketing. In the near future I’m planning to share with you guys more useful information on this topic but in the meanwhile I like to hear some of your stories regarding Youtube or video marketing.
Thanks for reading and be sure to express your thoughts about this topic in the comment box.