Keyword Research: How to Find Long Tail Keywords

keyword researchKeyword research is the first step when you’re starting your blog or affiliate niche site or when your writing a new post on your website.

But what does keyword research really mean? Well, for me it means finding those keywords or keyphrases that people are using in search engines like Google when they are looking for  information, and after that analyzing each one in terms of competition and number of monthly search queries.

First of all there are 3 different types of keywords.

1. The “Head”: These are very popular keywords but there not worth targeting by their own because most of the times they’re related to big brand names, for example: Facebook, Google, Wikipedia… but also general terms like marketing, fashion, etc.

2. The “Body”: These are two or three words that form a more specific search query. For example: internet marketing or internet marketing strategies, Youtube funny videos.

3. The “Tail”: Or the long tail keywords. These usually contain more than three keywords and get less searched than the Head and Body keywords but there are more of them. They often come in the form of a question, here are some examples: how to build a blog, what are the latest fashion trends… you get my point.

Creating an Initial Keyword List

Now considering that you’ve chosen a topic on which you want to start a niche site or write a new blog post, its time to brainstorm what keywords you want to rank for. This is very important, because if you won’t focus on a set of specific keywords to rank for and just be all over the place, its more likely that you won’t rank for anything.

Creating your initial keyword list shouldn’t be hard, there are a lot of ways you can do this. The first step to this process is to find the seed keywords, these represent your niche site’s main topic. Here are 5 different strategies to help you do this:

1. Think like a customer

Ask yourself what would you search for when looking for your products/services or the information you provide. You can use a free tool such as Seed Keywords. All you have to do is create a scenario for a search query and a url will be given to you to share it with your contacts and then see the results. An example scenario would be “You’re starting a website and you have no idea how to do keyword research, what would you search for?”. Then all you have to do is bookmark the link and share it. You will find the results on the same link.

2. Look at the Google “related searches” box

keyword research searches

You can find this box right at the bottom of the search results page. Just type in your main keyword in the search box to see related searches that include it.

3. Use the Google Adwords contextual targeting tool

You can find this in your Google Adwords account under the “tools and analysis” tab, all you need is a Google Adwords account which is free to create. It’s Google’s new Wonder Wheel.

4. Browsing Q&A sites like Yahoo Answers or Quora

As I’ve mentioned in the beginning of my post a lot of the long tail keywords  are formed as a question. Yahoo Answer has a massive database full of questions and answers on any topic you can think of. Questions are most often addressing a problem, and problems can be heavily monetized by providing useful solutions.

5. Use Google Trends

This can help you establish the popularity your chosen keyword has on Google, and some additional related keywords that are on the rise. A great way to put this tool to use is to look for popular searches on specific dates, holidays, sports events and other events that get a huge media coverage. Looking at popular search queries from the past will give you a pretty good idea on what people will search in the future on a specific day or month.

Ranking your keywords based on the number of search queries

After you’ve got yourself an average of 20 to 40 keywords the next step is to rank them based on the number of monthly search queries. You can do this very easily for free using the Google keyword research tool or if you’re using Firefox you can install the SeoBook Firefox Addon which will give you the monthly searches for Bing and Yahoo along with a lot of insights.

If you’re starting a niche site I recommend that you stick with keywords that are averaging 4000 – 7000 monthly searches, these are most likely to have low seo competition.

The Google Adwords keyword tool is free to use but you should create an Adwords account which is also free. If you have a Gmail email use that to login to Adwords. You should do this because you will get 800 keyword ideas based on your initial keywords instead of only 100 without an account.

Now insert each of your keywords in the first box of the Google keyword tool.

keyword analysis

Make sure you have selected [Exact Match] for your keywords on the left side panel. You want to find out how many monthly searches the exact match of your keyword or keyphrase gets.

exact match keywords

So far so good, now let’s analyze the results.

keyword search numbers

In the above picture are the stats for the keywords you inserted in the keyword box at the top of the page. It will give you the number of searches world-wide, the local monthly searches based on the location you selected, the paid search advertiser competition and an estimate of how much a click on an ad containing this click would cost, in other words how much you get paid for a click on your website for that keyword.

Go through these results and choose keywords in 4000-7000 range for global searches.

If your planning to monetize your site with Adsense choose keywords that have high advertiser competition, these will earn you more money per click.

It’s also a good thing to pay attention to the search trends on each keyword, it will give you an idea on future number of searches for it.

Based on the keywords you inserted more related keywords and keyphrases will be generated for you to choose from.

keyword ideas

So now you’ve chosen your keywords based on the number of searches they get each month, but your work is far from over.

Some keywords will be more difficult to rank for, preferably on the first page of Google and it could take you a lot of time. You should target difficult keywords only if you’re 100% sure you can get to first page, otherwise stick with keywords that are easier to rank for.

This leads us to the next step in the keyword research process, checking the competition.

Time to check the competition for each keyword

Obviously some keywords will be more difficult than others to rank for. You’re going to want to look for 3 things when it comes to keyword difficulty:

  1. Competition: This is the number of pages indexed by the search engine for a search query.
  2. Authority: This involves the webpage authority and the overall domain authority which is determined by the quality and quantity of incoming links(backlinks).
  3. Relevance: Is the content on that webpage relevant to the search query? This includes on page keyword optimization but also the presence of the targeted keyword in the anchor text of incoming links.

keyword title competition

This is the number of pages Google has indexed for the specific search query. Now, this will not tell you what the competition for that keyword is, or how difficult it will be for you to rank for it. Your goal is to rank your webpage on the first page of the search results, to do that you need to analyze the top 10 pages that rank for your chosen keyword.

What to look for when analyzing the top 10 ranking webpages

This step gives you a very good idea on how difficult it will be to rank for your keyword on the first page of Google. The main factors are Authority and Relevance. So here is how you analyze each of these 2 criteria.

Authority

Domain authority and page authority, basically this tells you what are the chances for a page or a domain to rank high for any given content. You can read this post from Seomoz if you want to know more about domain authority.

Both domain and page authority are influenced by a variety of factors, what we’re interested in is the age of the page or domain and the number and quality of the incoming links to that page or domain which also influences the Google Page Rank.

You can easily check this using a free tool such as the SeoBook extension for Firefox.

keyword competition data

You won’t need to look at all the data this tool provides you with, in the above picture I’ve highlighted what you need to investigate. OSE links means Open Site Explorer links to the page and to the domain.

Open Site explorer also shows you the authority of the page or domain from where the incoming link is coming from. Based on that you will have some idea of the quality of each incoming link. Not all incoming links carry value or in other words are “do follow” links. So what you need to look for are the do follow links that carry link juice.

The Page Rank of the top 10 positions is another thing you should be aware of which is also dictated by the number and quality of the backlinks it has. Although there are a lot of websites or pages that out rank higher PR sites, it’s better to take page rank into account too.

Relevance

Now, when you look at relevance the important thing to figure out is this: is the ranking page or domain specifically targeting that keyword or it’s just randomly mentioning it in their content.

A lot of websites are ranking for specific keywords without any intent or optimization for those keywords, simply because it’s mentioned within the page’s content. If this is the case, than you should be confident that you can outrank these pages even if they have a high page rank with more relevant content and a minimal number of backlinks.

So, in order to find out if the page is targeting the keyword you will have to look at the keyword use on that page:

1. Is the keyword in the title of the page/website?

2. Is the keyword in the description?

3. Is the keyword used in the URL?

4. Is the keyword in the subheadings(H2, H3)?

5. Is the keyword in the body/content of that page or website?

6. Is the ranking page a home page or just an individual page?

page target keywordIf a home page is targeting that keyword its most likely the whole website is centered around it.

To check the keyword use on a page I like to use the keyword analyzer tool from Web Seo Analytics and the on-page optimization tool from Juxseo.

They are both free to use and will give you all the data you need, so you can figure out if a page or website is actually targeting that keyword and the level of optimization for the keyword or they just happen to mention it in a remote fashion.

So now that we’ve gathered all the data we need, the next step is to decide whether we want to go for a specific keyword or not, based on our keyword research data.

One more thing, insert all of the data you’ve gathered in an Excel file so you can have a clear view and make it easier for yourself to run everything through a selection process.

Keyword selection guidelines: To Be or Not To Be

This is the final stage of the keyword research process, and it involves running each keyword through a selection procedure.

The rules based on which you decide if a keyword is approachable or is too difficult to target are not the same for everyone. If you’ve got the resources to do it and your confident you would rank for that keyword you can definitely target even high competition keywords.

But if you’re starting a fresh niche site or a blog here are some guidelines you should consider following when making your final keyword selection:

Go for keywords where not all results have the exact keyword in their title

At least 2 of the top 10 results have 0 or less than 10 incoming links.

At least 2 of the top 10 results have Page Rank 0.

At least 4 of the top 10 ranking pages are not the root domain(home page).

Finding the keywords that match these selection criteria will probably take you a bit of time to do, but it will be less difficult to rank for them on the first page of the search results.

However if you’re confident that you can rank for a specific keyword and got the resources to do so you should definitely go for it, even if it doesn’t follow the guidelines above.

Free tools to help you with keyword research

I’ve mentioned a couple of tools that I use to help me find keywords and determine the competition for each one. Here is a list with all the tools:

Adwords Keyword Tool – Free tool from Google.

Seobook Firefox extensions – You need Mozilla Firefox to use this tool.

SEOquake Toolbar – Works with Firefox and Chrome.

These tools are all free to use and can provide you with all the information you need to make the decision of going for a keyword or not. The key to using these tools is to put all of the gathered data in one place where you can make comparisons between the competition for each keyword and the number of searches it gets monthly.

Paid keyword research tools worth mentioning

If you took the time to read the entire post(thank you!) and not just scan it, by this time you probably know that you can do effective keyword research without the use of any paid tools.

However paid tools have their advantages. First of all the time you spend on analyzing the competition for each keyword will be greatly reduced, because all of the information you need the make your decision is organized neatly in one place. Secondly it makes your life a whole lot easier when you’re working on multiple projects at the same time, whether we’re talking about niche sites or individual blog posts. If you’re juggling your “9 to 5 job” with blogging as I am, I’m sure you can appreciate the importance of saving time and increasing your productivity.

The only keyword research tool I use and recommend to others is Long Tail Pro(affiliate link). It drastically reduces the time I spend on keyword research and finding domains for building new niche sites.

I won’t go over the advantages of using this tool and how it’s better than other tools on the market, I’m basically addicted to it and its the keyword research tool I recommend all the time. If you’re interest in what Long Tail Pro is about, here is a video tutorial on how I do keyword research using this tool.

So I’ve reached the end of my keyword research guide, hope you found it useful.

If there is anything I left out please let me know through the commenting box. If not I’d still love to hear your thoughts on keyword research and niche marketing.

Before I end this I just want to let you know that I am an affiliate for Long Tail Pro, and if you decide to go through my affiliate link I will receive a commission without any extra cost to you, so thank you for your support and I really appreciate it.

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Comments

  1. Wow Philip,

    What a jam packed post. I know that for people who aren’t quite sure what exactly long tail keywords are then this post will be extremely helpful. You’ve just given everyone the goods on how to go about this entire process.

    Now I did use Long Tail Pro for a short while but I admit finding it somewhat confusing. I didn’t feel it gave me all the information I needed. I already have Micro Niche Finder and have been using that one for years so I guess comparing the two I decided I would stick with what worked best for me.

    Thank you for explaining this in such great depth. Awesome tutorial and I’ll be sure to share it.

    ~Adrienne

  2. Hi Adrienne, thanks for sharing your thoughts on this post, I rely a lot on keyword research and I’m always looking for new keywords around I can build niche sites.

  3. Hi Brother ..

    Thank you for such an amazing post and thanks for Free Tools keyword research.. :)

  4. Hi Philip,

    Excellent article and I really mean it. I linked to your website from a comment you left on another blog. I am sure glad I did.

    It is harder and harder to find good keywords and you article will help a great deal.

    I also really appreciate your free keyword tool suggestions. I was not aware of some of them.

    Dita

  5. Hi Philip, Thanks for the great breakdown and helpful topic understanding key research. I been using Long Tail Pro and find it to be an awesome tool as well. I found this post via the SEO community on G+. Cheers Michael.

    • Hi Michael, I’m glad you found my post helpful.
      Indeed LTP is an awesome tool, honestly I’m kinda addicted to building new niche sites more often then I would have the time to do it since I started using this tool.

  6. Hi Philip

    This is the Second longest post of the day for me. This is so detailed that you have covered everything related to keyword. I have never used this tool(Long tail pro) before but reading about this second time though.

    Thanks for sharing this info.

    Sapna

    • Hi Sapna, well what I can tell you from using Long Tail Pro is that is much faster than other paid tools for the whole keyword process including finding keyword ideas and analyzing competition.
      Thanks for your comment, enjoy your day.

  7. This is an extensive guide that I found really informative and helpful. There are so many things to keep and mind and research about, but I’m sure it will be worth all the effort in the long run. Thank you for sharing your tips!

  8. Hi Philip,

    Wow! Thanks for sharing the list of free and the link pro your affiliate. I’m really interested in subscribing. I’m just looking for current reviews about the tool. I want to be sure if it is really worth it.

    but anyway, thanks for sharing the post about finding long tail keywords that will help you convert.

    Van

  9. Wow! I must say I just read an excellent article on keyword tricks. It’s worth printing out. Thanks for putting in such time time to dish out some very useful material

  10. Mitchell Mirchandani says:

    Some truly nice and useful info on this website, likewise I believe the style has got fantastic features.

  11. Keyword is one of the hardest part of the website. It should be analyze carefully to be successful in internet marketing and blogging. Thanks for the tips

  12. Utterly indited subject matter, Really enjoyed looking through.

  13. Only wanna say that this is very useful , Thanks for taking your time to write this.

  14. Thank you for really breaking down the long tail keyword research into easy-to-understand steps. I especially appreciate your exact numbers (4000-7000) since it gives me an exact point of reference. It’s exactly what I was looking for today.

    • Hi Stacey, thanks for your comment and I’m really glad that you’ve found my post useful. If I can assist you in any way please let me know. Have a great day.

  15. Awesome explanation, thanks for sharing this great info. For the newbie these are the really useful tips :)

  16. The way you explained this makes it so easy to understand and am grateful i read it. thanks

  17. Ireally appreciate your exact numbers since it gave me an exact point of reference. It should be analyze carefully to be successful in internet marketing and blogging

  18. One of the most specified post on keywords research, really enjoyed it . thanks marcus

  19. Thanks very much for this detailed, comprehensive tutorial, Philip – I’m about to try building an affiliate site, so this will be extremely useful. I must admit I find keyword research quite complicated and I know I need to spend more time getting my head around it – this post will be a big help to me.

    Like Adrienne, I already have Micro Niche Finder, so I’ll probably stick with that tool for now, but thanks for the review of Long Tail Pro – the video’s very interesting.

    I’m grateful to you for going into it in such detail – I’ve read lots of articles on the subject, but they’re often very superficial – you’ve covered all the bases here and included tons of useful links – great stuff!

    Sue

    • Hi Sue, well I’m so glad that you’ve found my post useful. I think keyword research is really important because if you choose the wrong keywords you want to go after everything else might be useless. Thank you for your comment Sue, all the best.

  20. Great article on long tails, Phillip. I have done this “the hard way’ and it takes awhile. Even when I scour Adwords and concatenate the phrases that seem least competitive and most used, well, sometimes it works and sometimes it doesn’t! But it sure makes a difference when a key phrase hits and sticks on Google. My blog traffic seems to come from a few articles with catchy and loooong titles. I might give Longtail Pro a try.

  21. Thanks for taking your time to share some of your greatly valued information and tips about getting your SEO right. I’m kinda new to this whole subject, but your post has helped me to start right off.

  22. Phil,
    Thanks to you that I got an opportunity to visit your website and then, this awesome post. I’ve been using Google keyword tool, but the other free resources you mentioned are kind of new to me and I’m grateful that you shared those. Thank you for dropping by my website as well. You are AWESOME!

  23. Hyde bo… Thank you very much for the Clear Explanation. really Informative :-)

  24. Hi Philip,

    You have done a thorough job on posting this one!

    Just one thing tho…You know on that search queries thingy, you said “If you’re starting a niche site I recommend that you stick with keywords that are averaging 4000–7000 monthly searches, these are most likely to have low seo competition.” I guess different people say different things when it comes to this. And since I am a newbie, I can keep an open ears but sometimes it can be very confusing.

    Steve Scott said, when you’re searching the keywords in demand, they should exceed the 30,000 search rule. Meaning anything below the 30,000 key search is not good enough. Here’s what he said:

    “Do a thorough job with collecting the keywords. My advice is to only pursue niches that get 30,000 or more total searches. Everything else on this list should be eliminated.”

    So now I’m very confused. LOL

    Some of these keywords thingy is very technical for me and so I don’t even do this. I just post an article that can help my readers and fans. Based on my knowledge and experience. I don’t really rely on SEOs. Majority of my traffic comes from Twitter, Facebook, Google+, and Linkedin.

    And as far as Google Adsense on my blog, I have given up on this one. However, I just started a new channel on YouTube that concentrates mainly on “video tutorials” and I wouldn’t mind having Google Adsense there. Guess, I decided not to put Google Adsense on my blog because I wanna keep it clean without too many advertisements.

    And when it comes to COMPETITION…Steve Scott said, “I don’t believe in competition. You can succeed in any market if you work hard and have a lot of quality information. Why do I say this? Because I’ve gone into two hyper-competitive markets and still had lots of success.”

    And as far as Google ranking is concerned, I have a friend who doesn’t know much about SEOs and yet her page became number 1 in Google rank page. Guess, her page just became popular by people visiting her site and that’s how Google sees it.

    Anyway, I’m not saying his are better than yours. I’m just doing the comparison. I will try both and experiment. Thank you so much for taking the time to post this. This post is packed of super informations!

    Angela

    • Hi Angella, I’ve also read Steve Scott’s ebook on creating niche sites, but what I was referring to when I said between 4000-7000 searches was the main keyword you are targeting on your home page, the one that goes into the domain name. I think Steve was talking about the top keywords for that niche combined.

      I’m 100% that someone could rank for almost any keyword on Google’s first page but the goal with niche sites is to rank in the top 10 in the first month or two from when you created the site.

      And about your friend who you said she doesn’t know much about SEO and ranks on the 1st page of Google, this is very likely to happen to anyone since Google always said their all about pleasing the people who search for information. So if peaple spend a lot of time on a website, even if it has 0 search engine optimization Google will rank it high.
      Time on site and bounce rate are very important for rankings.

      Think about when you search on Google, click on a link but you close it and do another search. Google will always try to deliver the most relevant sites for your search query. So if people spend a lot of time on your site and browse through it once they’ve found it in the search results, there is no doubt that your rankings will climb.

      Hope all of this makes sense Angella. Have a great day and thank you for your comment.Cheers.

  25. I liked reading this very much.

  26. This is really a Very Good guide on Long tail keyword research Tool, Though i have written something like this article on my blog, but i can say your article has some extra meat. Thanks for posting this wonderful article.

  27. I have long tail pro, but i find its interface a lil bit confusing.

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