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Guest Posting – Why Should You Write On Other Blogs?

guest postingGuest blogging or guest posting is a mutually beneficial exchange between a blogger and another writer. The concept is quite simple:

  • The author writes an article and shows it to the blogger
  • The blogger decides if the article fits his blog’s topic, if yes he publishes it on the site.

When you share the same niche market as other influential bloggers, and you guest post on their blog, you have the opportunity to reach out to their readers and possibly attract some of those readers to your own blog, thus generating targeted traffic which is very valuable for a successful blog.

The Benefits of Guest Posting

There are lots of reasons why you should consider becoming a regular guest blogger. Some of the guest posting benefits can include the ability to grow your audience, build your online reputation, earn more links to your own blog or website, and meet influential people in your industry. Here are the most valuable benefits of guest posting:

Building a Targeted Audience

Guest posting can expose you to a whole new community of people who are interested in your area of expertise. These readers are potential new fans, followers, and possibly long-term readers on your own blog.

  • Short-term benefit: Quick spike of interest in your own site or product.
  • Long-term benefit: Obtaining loyal readers and followers.

Building Your Reputation and Gaining Authority

Every time you write for a different blog within your niche, more people that are interested in that subject will become familiar with your work. If you constantly produce high quality content, you will soon earn recognition and respect as an authority in your niche area.

A credible online reputation will enhance your brand and help you build trust with potential followers and customers.

Going Viral

As your reputation in your niche grows and your reach extends to more targeted communities, you will have a greater chance for your brand to go viral.blog post going viral

Guest bloggers can achieve viral popularity in 2 ways: slow and fast.

The slow way is to build an audience across many blogs. You will gradually spread your influence each blog’s core readers to new ones as they share your work on popular social networking and bookmarking sites.

The fast way requires a lot of hard work and a hint of good luck. If you are able to publish a guest post on a particularly active and popular site, your article could suddenly go viral. Your guest post has the chance to hit the front page of Digg, or get tweeted across the entire blogosphere.

  • Short-term benefits: Reach the front pages of popular social media sites indirectly by publishing your content on highly popular sites.
  • Long-term benefits: Build up a solid following by consistently exposing your work to social media users who frequent different blogs in your niche.

Link Building

build links guest postingAlmost all guest bloggers write for established blogs – blogs that search engines regard as pillars of authority and trust in their specific niches. If you are trying to earn high rankings in search results for your own blog or website than the backlinks from these leading blogs are the most valuable assets you can acquire. They will add an air of relevance and authority to your own blog or website.

One thing you need to remember is not to treat guest posting as just another link building strategy. Most blog owner won’t post poorly written articles that have been designed only for the purpose of acquiring links. On the other hand well written posts that include links to relevant websites are more than welcome on most blogs.

guest post backlinksYour article published on a well-read blog will be cited, included in round-ups, bookmarked, scraped – this all will result in dozens of backlinks to your guest post. This will indirectly generate backlinks to your own blog or website.

  • Long-term benefits: Build up permanent high quality backlinks by providing useful content to high authority established blogs.

Networking

The established bloggers in any particular niche are more than often connected to prominent figures in the related industry. When you provide good content for these bloggers, you build your visibility and reputation with the people that matter in that industry.

When you’re first getting established, this is a great way to win attention for your brand. If you do a good job for the leaders in your field they’ll be more willing to promote you and your future projects.

  • Long-term benefits: Establish solid connections with niche influencers and earn their support by providing high quality content.
Remember the key to guest blogging or guest posting is to provide high quality, original, relevant content that adds value to others in your niche. Always strive to produce your best work to make sure you get the most out of your guest blogging strategy.
A book that every blogger should must read is Darren Rowse’s and Chris Garret’s ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. I based my whole guest blogging tactic on the information that is shared in this book. So if you want a complete guide that teaches you all you need to know about guest blogging, and blog promoting the ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income is the most professional resource you can get your hands on.

How to Find Guest Posting Opportunities

Guest posting is one of the most effective ways to promote your blog, meet new audiences and build valuable contacts. Therefore most top bloggers guest post, and that’s way if you are a blogger, you should too.

Here are some useful methods you can use to find blogs that offer people the option to guest post for them.

1. Use Google to find guest posting opportunities

Bloggers use different words to invite guest authors to their blog. Some of them directly ask to “submit a (guest) post”, others offer to become their author or to write for them. Even the most simple invitation can be expressed in many different words. This is a list of the most common keyphrases bloggers use to invite people to guest post.

  • “Submit a guest post” / “Submit post” / “Submit blog post”
  • “Add blog post”
  • “Submit an article”
  • “Suggest a guest post”
  • “Send a guest post”
  • “Write for us”
  • “Become an author”
  • “Guest bloggers wanted”
  • “Contribute to our site”
  • “Become a contributor”
  • “Become guest writer”
  • “(Write for our) guest column”

Using quotation marks for these phrases when searching with Google forces the search engine to search for the exact match of that phrase. Otherwise you will get too-general results that randomly mention “guest”, “post”, etc.

how to search for guest posting

If you add some words that describe the topic of your blog you will end up getting tightly relevant results.

Another search operator you can use is the Wildcard operator (*), which in search results gets substitued by one or more words. It is helpful to use this operator because some guest posting invitations are slightly different. Some bloggers may write “Become our contributor” instead of “Become contributor”, or “Send us your guest post” instead of “Send your guest post”. If using only quotation marks than these blogs will be filtered out. Below is an example of how using the wildcard operator enhances your search results.

wildcard search for guest posting opportunities

To go even further in this direction you can use the synonym operator (~) in front of the words that describe the topic of the blogs you want to guest post for. Here is an example: “~money” “submit *guest”. The results for “~money” will also include words like “cash”, “income”, “currency”.

These are the basic methods to search for guest post opportunities with Google. All you have to do is to combine all these tips and of course start searching for your next guest posting opportunity.

2. Join the Guest Blogging Communities

My Blog Guest is a free guest blogging community every guest blogger must join. It organizes guest posting offers and calls to let users find each other.

One of the most effective tools inside MyBlogGuest is the Articles Gallery. Basically it allows members to expose their work to the gallery for blog owners to come to offer their blogs to publish the posts. It gives authors a place to publish their articles for blog owners to come and apply.

Your Turn

I hope the information shared in this post was useful, and will get you started on to become a guest blogger yourself. Clearly guest posting is one of the most effective ways to promote your own blog.

Please feel free to express your self and comment, let me know what you think and of course how did guest posting influenced your own blog.

- Cheers and Good Luck

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Comments

  1. Hi Philip,

    I’ve really heard mixed reviews about guest posting. Don’t get me wrong, there are a lot of really great bloggers who have built up a great following all from guest posting. For all the reasons you’ve mentioned here. Getting themselves in front of a new audience in their own niche and introducing themselves to new faces. I so get that and I’ve guest posted myself.

    I heard one top blogging expert state that you’ll never have any success unless you guest post like crazy and I know for a fact that’s just not true. I built up my following through blog commenting and from there I was invited to start guest posting on other people’s blogs. Now I got some new visitors from those engagements, I won’t lie. But I didn’t get a lot of new loyal followers from them. I still found that even though some of the blogs I was guest posting on were “very” popular, I still attracted a lot more spam then usual.

    It is a great way to get recognized I agree but I definitely enjoy building up a following through blog commenting. At least you can look at the content, who they have commenting and decide for yourself if this is someone you want to connect with.

    That’s just my opinion anyway but I always appreciate other people’s views on this topic. Guest blogging is still not something I enjoy doing a lot. I mean why share my great content on other people’s blogs when I can share it on my own! :-)

    Thanks Philip, I appreciate your post and I do hope you enjoy your day.

    ~Adrienne

    • Well Adrienne I can’t say I’ve done a lot of guest posting my self, but reading your comment got me thinking more about blog commenting.

      Thank you for sharing your thoughts on this, I appreciate it.
      It feels good to hear a more seasoned blogger share his/her thoughts about your post.

      Have a great weekend, cheers.

  2. Hi Philip, Well I think guest posting is the most effective link building method to get better pagerank after those algorithm updates from Google which is discussed by Matt Cutts himself.

    I’ve been doing guest posting on some of the popular blogs in my niche from quite sometime and submitted a lot of guest posts which really helped me build huge community on my own blog.

    Thanks for writing on this bro, and thanks for your comments on my blog.

  3. Yea, guest posting in my opinion is not only an effective backlinking method but also a great way to introduce yourself to other members of the blogosphere.

  4. It’s perfect time to make some plans for the long run and it is time to be happy. I’ve learn this publish and if I could I
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  5. Hi there, nice post, i want to know if there is a way to invite people on our blog to make guest post ? I need them so much as i do not have much time to update my blog.

    Thanks in advance

  6. You can also find guest posting gigs is to search for those same keywords on Twitter. Lots of people tweet requests for guest posters as well as tweeting about how they’ve just done some of it themselves.

    If you do a lot of blog-hopping by scouring the comment threads on problogging type blogs you’ll find a high proportion of them utilize guest posters, too.

  7. This excellent website truly has all of the info I wanted about this subject and didn’t know who to ask.

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  10. Hi Philip,

    Great write up :) For me, guest posting is all about building relationship between one blogger to another. At the same time, it makes us go out of your comfort zone. Writing for others means expectation etc.

    I love to see my post being approved to prove that I am learning and growing internally.

    Nonetheless, great write up and thanks for sharing mate!

    Reginald

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