Guest blogging or guest posting is a mutually beneficial exchange between a blogger and another writer. The concept is quite simple:
- The author writes an article and shows it to the blogger
- The blogger decides if the article fits his blog’s topic, if yes he publishes it on the site.
When you share the same niche market as other influential bloggers, and you guest post on their blog, you have the opportunity to reach out to their readers and possibly attract some of those readers to your own blog, thus generating targeted traffic which is very valuable for a successful blog.
The Benefits of Guest Posting
There are lots of reasons why you should consider becoming a regular guest blogger. Some of the guest posting benefits can include the ability to grow your audience, build your online reputation, earn more links to your own blog or website, and meet influential people in your industry. Here are the most valuable benefits of guest posting:
Building a Targeted Audience
Guest posting can expose you to a whole new community of people who are interested in your area of expertise. These readers are potential new fans, followers, and possibly long-term readers on your own blog.
- Short-term benefit: Quick spike of interest in your own site or product.
- Long-term benefit: Obtaining loyal readers and followers.
Building Your Reputation and Gaining Authority
Every time you write for a different blog within your niche, more people that are interested in that subject will become familiar with your work. If you constantly produce high quality content, you will soon earn recognition and respect as an authority in your niche area.
A credible online reputation will enhance your brand and help you build trust with potential followers and customers.
- Constant guest posting helps build trust and authority in your niche area.
As your reputation in your niche grows and your reach extends to more targeted communities, you will have a greater chance for your brand to go viral.
Guest bloggers can achieve viral popularity in 2 ways: slow and fast.
The slow way is to build an audience across many blogs. You will gradually spread your influence each blog’s core readers to new ones as they share your work on popular social networking and bookmarking sites.
The fast way requires a lot of hard work and a hint of good luck. If you are able to publish a guest post on a particularly active and popular site, your article could suddenly go viral. Your guest post has the chance to hit the front page of Digg, or get tweeted across the entire blogosphere.
- Short-term benefits: Reach the front pages of popular social media sites indirectly by publishing your content on highly popular sites.
- Long-term benefits: Build up a solid following by consistently exposing your work to social media users who frequent different blogs in your niche.
Almost all guest bloggers write for established blogs – blogs that search engines regard as pillars of authority and trust in their specific niches. If you are trying to earn high rankings in search results for your own blog or website than the backlinks from these leading blogs are the most valuable assets you can acquire. They will add an air of relevance and authority to your own blog or website.
One thing you need to remember is not to treat guest posting as just another link building strategy. Most blog owner won’t post poorly written articles that have been designed only for the purpose of acquiring links. On the other hand well written posts that include links to relevant websites are more than welcome on most blogs.
Your article published on a well-read blog will be cited, included in round-ups, bookmarked, scraped – this all will result in dozens of backlinks to your guest post. This will indirectly generate backlinks to your own blog or website.
- Long-term benefits: Build up permanent high quality backlinks by providing useful content to high authority established blogs.
The established bloggers in any particular niche are more than often connected to prominent figures in the related industry. When you provide good content for these bloggers, you build your visibility and reputation with the people that matter in that industry.
When you’re first getting established, this is a great way to win attention for your brand. If you do a good job for the leaders in your field they’ll be more willing to promote you and your future projects.
- Long-term benefits: Establish solid connections with niche influencers and earn their support by providing high quality content.
How to Find Guest Posting Opportunities
Guest posting is one of the most effective ways to promote your blog, meet new audiences and build valuable contacts. Therefore most top bloggers guest post, and that’s way if you are a blogger, you should too.
Here are some useful methods you can use to find blogs that offer people the option to guest post for them.
1. Use Google to find guest posting opportunities
Bloggers use different words to invite guest authors to their blog. Some of them directly ask to “submit a (guest) post”, others offer to become their author or to write for them. Even the most simple invitation can be expressed in many different words. This is a list of the most common keyphrases bloggers use to invite people to guest post.
- “Submit a guest post” / “Submit post” / “Submit blog post”
- “Add blog post”
- “Submit an article”
- “Suggest a guest post”
- “Send a guest post”
- “Write for us”
- “Become an author”
- “Guest bloggers wanted”
- “Contribute to our site”
- “Become a contributor”
- “Become guest writer”
- “(Write for our) guest column”
Using quotation marks for these phrases when searching with Google forces the search engine to search for the exact match of that phrase. Otherwise you will get too-general results that randomly mention “guest”, “post”, etc.
If you add some words that describe the topic of your blog you will end up getting tightly relevant results.
Another search operator you can use is the Wildcard operator (*), which in search results gets substitued by one or more words. It is helpful to use this operator because some guest posting invitations are slightly different. Some bloggers may write “Become our contributor” instead of “Become contributor”, or “Send us your guest post” instead of “Send your guest post”. If using only quotation marks than these blogs will be filtered out. Below is an example of how using the wildcard operator enhances your search results.
To go even further in this direction you can use the synonym operator (~) in front of the words that describe the topic of the blogs you want to guest post for. Here is an example: “~money” “submit *guest”. The results for “~money” will also include words like “cash”, “income”, “currency”.
These are the basic methods to search for guest post opportunities with Google. All you have to do is to combine all these tips and of course start searching for your next guest posting opportunity.
2. Join the Guest Blogging Communities
My Blog Guest is a free guest blogging community every guest blogger must join. It organizes guest posting offers and calls to let users find each other.
One of the most effective tools inside MyBlogGuest is the Articles Gallery. Basically it allows members to expose their work to the gallery for blog owners to come to offer their blogs to publish the posts. It gives authors a place to publish their articles for blog owners to come and apply.
I hope the information shared in this post was useful, and will get you started on to become a guest blogger yourself. Clearly guest posting is one of the most effective ways to promote your own blog.
Please feel free to express your self and comment, let me know what you think and of course how did guest posting influenced your own blog.
- Cheers and Good Luck