Building trust is probably the most important element of growing your online business. But make no mistake, gaining the trust of your audience takes time and requires a lot of effort on your part.
So how can you make sure your business inspires trust online?
The most important aspect of your online business is definitely your website or your blog, but that’s not all there is to it.
Just by having a blog doesn’t mean the people who read it will trust everything you’re saying and will actually buy the products or services you are sometimes promoting.
Being open and transparent is the best way to start building trust from your readers. You can take example from the top internet marketers that are out there like Pat Flynn from SmartPassiveIncome.com, his most successful business strategy is to give it all away to his readers and followers.
I’ll be honest with you, I’ve only been doing real,profitable business online for less than a year, but the most important thing I learned is that karma actually exists in the online medium.
The more you help people and provide them with useful information the more they will help you back, by sharing your stuff and spreading the word about you, and eventually by actually buying the products and services you recommend.
Building Trust Through Transparency
What I mean is that you shouldn’t try to hide the fact that you will receive commission if someone buys from you.
People online are not stupid, they know this stuff so by hiding it from them will only make you appear scammy and untruthful.
“For every good reason there is to lie, there is a better reason to tell the truth.” Bo Bennet Tweet this!
As an affiliate marketer you’re most likely to write product reviews from time to time. The individuals reading your reviews are most certain to go through 6 or 7 different websites before actually choosing to buy. This is because people don’t trust the first guy that tells them “buy this” or “that’s the best service”, I’m sure you’re like that too, I know I am.
By pointing out the disadvantages of a product or service as well as the benefits it offers you’re positioning yourself as a more trustful person than others who are promoting the same stuff. Call me crazy but telling the truth even if it hurts is a powerful way of building trust. Showing your readers the whole picture, not just the good but also the bad can do a lot for you and the trust your business inspires online:
- It makes your readers/customers believe that you’re an objective person.
- It shows everyone that you believe they are intelligent enough to know that every product or service has disadvantages but the benefits it offers are worth it.
- It makes anticipate possible objections from people and prepare responses
- It gives you more credibility.
Exposing yourself in a way that demonstrates honesty and humility is a powerful way to gain the trust of your readers. Don’t just share your accomplishments, it’s most likely you have made mistakes too, share them with your readers, teach them how not to make those same mistakes.
Your readers or customers need to know that you’re just like them so be willing to confess your own failures. This will only give more power to what you’re teaching people, and in time build a solid connection between you and your readers.
Building Trust Through Social Media Engagement
You must always be ready to address every question or problem someone has asked you about. Let your readers know that you care about their problems.
If people like your blog, their most likely to look for you on social networks like Facebook or Twitter. Try your best to reply to their messages in a way that invites them to more communication. Don’t be the one that’s stopping the conversation, always ask a question back.
Solving problems through direct communication is an outstanding way of building trust. It will show people that you’re a reliable person. Don’t leave any question unanswered.
Be involved in every conversion you have with someone online, make your readers feel like they’re part of the team. This is what engagement is all about, and this kind of contributions can lead to massive support from people who will be very delighted to spread the word about you and your business.
Think about this, would you buy a product that’s been recommended by its owner or would you follow a recommendation from a friend. This is why social media is so important to business, it’s just friends sharing with friends.
There are a lot factors that determine the success of an online business, like traffic or conversions but the key point to all of this is building trust and engagement from your readers.
Picking Your Brain
I’ve almost reached the end of this post, but there is one thing I would like to say to you.
Building trust and engagement is the most important things you should look for to grow your blog and online business. Don’t ever miss out on the opportunity to engage.
I know there are a lot of top bloggers and entrepreneurs out there that are very successful, I’d love it if you would share your thoughts about who do you think is the most open and transparent internet marketer and blogger online. Which one do you trust more and what did you learn from them.
Happy Holidays everyone, take care.