Building Trust – The Key to Growing Your Online Home Business

building trustBuilding trust is probably the most important element of growing your online business. But make no mistake, gaining the trust of your audience takes time and requires a lot of effort on your part.

So how can you make sure your business inspires trust online?

The most important aspect of your online business is definitely your website or your blog, but that’s not all  there is to it.

Just by having a blog doesn’t mean the people who read it will trust everything you’re saying and will actually buy the products or services you are sometimes promoting.

Being open and transparent is the best way to start building trust from your readers. You can take example from the top internet marketers that are out there like Pat Flynn from, his most successful business strategy is to give it all away to his readers and followers.

I’ll be honest with you, I’ve only been doing real,profitable business online for less than a year, but the most important thing I learned is that karma actually exists in the online medium.

The more you help people and provide them with useful information the more they will help you back, by sharing your stuff and spreading the word about you, and eventually by actually buying the products and services you recommend.

Building Trust Through Transparency

What I mean is that you shouldn’t try to hide the fact that you will receive commission if someone buys from you.

People online are not stupid, they know this stuff so by hiding it from them will only make you appear scammy and untruthful.

“For every good reason there is to lie, there is a better reason to tell the truth.” Bo Bennet Tweet this!

As an affiliate marketer you’re most likely to write product reviews from time to time. The individuals reading your reviews are most certain to go through 6 or 7 different websites before actually choosing to buy. This is because people don’t trust the first guy that tells them “buy this” or “that’s the best service”, I’m sure you’re like that too, I know I am.

By pointing out the disadvantages of a product or service as well as the benefits it offers you’re positioning yourself as a more trustful person than others who are promoting the same stuff. Call me crazy but telling the truth even if it hurts is a powerful way of building trust. Showing your readers the whole picture, not just the good but also the bad can do a lot for you and the trust your business inspires online:

  • It makes your readers/customers believe that you’re an objective person.
  • It shows everyone that you believe they are intelligent enough to know that every product or service has disadvantages but the benefits it offers are worth it.
  • It makes anticipate possible objections from people and prepare responses
  • It gives you more credibility.

Exposing yourself in a way that demonstrates honesty and humility is a powerful way to gain the trust of your readers. Don’t just share your accomplishments, it’s most likely you have made mistakes too, share them with your readers, teach them how not to make those same mistakes.

Your readers or customers need to know that you’re just like them so be willing to confess your own failures. This will only give more power to what you’re teaching people, and in time build a solid connection between you and your readers.

Building Trust Through Social Media Engagement

You must always be ready to address every question or problem someone has asked you about. Let your readers know that you care about their problems.

If people like your blog, their most likely to look for you on social networks like Facebook or Twitter. Try your best to reply to their messages in a way that invites them to more communication. Don’t be the one that’s stopping the conversation, always ask a question back.

Solving problems through direct communication is an outstanding way of building trust. It will show people that you’re a reliable person. Don’t leave any question unanswered.

Be involved in every conversion you have with someone online, make your readers feel like they’re part of the team. This is what engagement is all about, and this kind of contributions can lead to massive support from people who will be very delighted to spread the word about you and your business.

Think about this, would you buy a product that’s been recommended by its owner or would you follow a recommendation from a friend. This is why social media is so important to business, it’s just friends sharing with friends.

There are a lot factors that determine the success of an online business, like traffic or conversions but the key point to all of this is building trust and engagement from your readers.

Picking Your Brain

I’ve almost reached the end of this post, but there is one thing I would like to say to you.

Building trust and engagement is the most important things you should look for to grow your blog and online business. Don’t ever miss out on the opportunity to engage.

I know there are a lot of top bloggers and entrepreneurs out there that are very successful, I’d love it if you would share your thoughts about who do you think is the most open and transparent internet marketer and blogger online. Which one do you trust more and what did you learn from them.

Happy Holidays everyone, take care.


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  1. says


    Well said, basis of trust is transparency. If you are selling something you need to make the buyer very clear about the pros and cons of the product or the services.
    Also tell about the products and the services being promoted by the competitors and how your’s is better and efficient then your competitors.

    Thanks for sharing this.


  2. says

    I drop off more mailing lists and newsletters because the list owner/writer lies to me than for any other reason. Send me junk three times, or lie to me once, and I’m gone! It doesn’t matter how good your stuff has been in the past or how long I have been with you. Maintain your standards and remain honest. There are just too many other good alternatives out there if you don’t. -Steve/wiz.

  3. says

    Hello Philip,

    I agree wholeheartedly with all the points you make in this post.

    One of the marketers who’s helped me most is Brian G Johnson – I set up my blog while I was on his 300 Internet Marketers course and one of the things that struck me was the way he repeatedly told us it wasn’t going to be easy. He made no bones about the fact that it was going to be hard work. There were no false promises about making a quick buck.

    That kind of integrity is so important – it makes all the difference in the world when you feel you can trust someone.

    Hope you’re having a great Christmas – and I wish you every success in 2013,


    • says

      Hi Sue,

      Yeah, well a blog is firstly a community, you can’t have a community without trust and communication. I feel this is what you should strive for in order to grow a business from your blog.

      Happy Holidays to you too Sue

  4. says

    Building a blog is as simple as just hitting a button now a days. The real work comes afterward. Everyone thinks that blogging (affiliate or otherwise) is as simple as just writing a few posts and having some bells and whistles on your site guarantees success, and unfortunately that just not the case.

    Seven years plus of blogging has taught me that for a blog to be successful it takes dedication, commitment and yes honesty or transparency.

    Being honest with your readership about your services and who you really are are the first steps on a long road to building trust and also branding your business on the web.

    Nice article Philip.

    • says

      Thank you Lew for your comment, yeah well people are sick of so much hype and false promises. Being honest and working hard to gain your readers trust is something you need to do in order to build a successful business.

  5. says

    Trust is key to any long term business, but, especially online businesses or opportunities.

    There are many opportunities and businesses that are very good and do work, but if an affiliate or sales representative misrepresents the company that can be detrimental.

    True communication and engagement is also very important keys as well. Thank you for this post – more “Newbies” should see this post before they attempt to start an online business.

  6. says

    Trust is a huge factor.
    I wouldn’t trust my neighbor to give me a root canal, even though I could trust him to walk my dog if needed.
    Besides as you already know, people buy from people who they know, like and “trust”.



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