E-books are a part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, guides, how-to tutorials and expert knowledge. Everyday the number of internet users grows exponentially thus causing the exposure of your e-book to grow likewise. It’s obvious that writing your own e-book is a great way to build an online income.
Having said that, let’s take a look at what makes e-books so important and so unique in the internet marketing field:
E-books have a particular set of abilities and qualities that other mediums do not possess
One example is that e-books are fairly easy to produce and the production cost is inexpensive. Think about it, you don’t need a publisher, an agent, a distributor. All that an e-book requires is a great concept, that ability to write or possibly hire a writer and the right software.
E-books can be easily and rapidly distributed online
E-books are also easily updated, all you have to do is modify your original file’s text or graphics. Because of this flexibility e-books can change and grow as fast as you can type.
E-books are immediately obtainable
Readers don’t have to go to a bookstore or search through endless titles in an online bookstore. All they have to do is download it from a website and just like that it’s on their computer ready to be read.
E-books are interactive
This is one of the most important and unique aspects of an e-book. You are able to add surveys, purchase forms, videos and sound that draws the reader’s interest further in the subject. Adding hyperlinks to websites will expand your e-book even more. Basically the potential is limitless.
E-books have no publishing barriers
You do not have to go through the process of submitting your manuscript over and over again, and spend a lot of money for printing. All e-books require is a writer and the appropriate software.
Establish your market, write your e-book, post it on your website and with the right marketing plan your audience will come to you.
How to Write an E-book?
Most often the hardest part of writing is the first sentence. When looking at the whole process it seems like an impossible task. Break it down into manageable tasks, the way to do that is to develop a step-by-step process of writing your e-book. There are a couple of things you need to prepare before actually starting to write your e-book.
The Beginning Steps to Writing Your E-book
First of all figure out your e-book’s working title. Write down a few different titles and eventually you’ll find the right one. This will help you to center your writing on your topic, and it will guide you in anticipating and answering your readers questions.
The next step is to write a thesis statement. A thesis is a sentence or two stating exactly what problem you are addressing and how your e-book will solve that problem. All chapters start out from your thesis statement, once you’ve got that figured out and tweaked a bit you’ve built your foundation. From this foundation your e-book will grow chapter by chapter.
Your thesis statement will keep you focused while you write your e-book. Again all chapters must support your thesis statement.
Here is an example of a thesis statement:“We’ve all experienced insomnia at different times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.”
Now that you have your thesis statement written down make sure there is a good reason to write your e-book. Here are some questions you should ask yourself before starting to write:
- Does your book present useful information and is that information currently relevant?
- Will your book positively affect the lives of your readers?
- Is your book dynamic and will it keep the attention of your readers?
- Does your book answer questions that are meaningful and significant?
If the answer to these questions is ‘Yes’ then you can feel confident about the potential of your e-book.
One other important step to figure out is, who will your target audience be. It is this group of people you will be writing to, and this group will dictate many elements like style, tone even length. You need to figure out what this group of people is interested in. Are they people who read fashion magazines or book reviews? How much time do they spend online, what socioeconomic group they primarily come from? The more you know about your target audience the easier it will be to write your book for them.
The next step is to make a list of the reasons you are writing your e-book. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation and possibly get some authority in your field?
Ok, now it’s time to write down your goals in terms of publishing. Do you want to sell it as a product on your website or to offer it as a free gift for filling out a survey or for ordering a product. Are you using this e-book for marketing purposes to grow your e-mail subscriber’s list? Do you want to use the chapters to create an e-course, or use your book to attract affiliates from all over the world? The more you know upfront the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, maintain the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic and then divide it into additional subhead topics. Structure your chapters for easy reading, use ordered lists, subheadings, visual guides.
Making Your E-book User Friendly
Figuring out a way to keep your readers engaged is very important for the success of your e-book. Often anecdotes, testimonials, little stories, photos, graphs, advice and tips will keep the reader scrolling the pages. Sidebars are extremely useful for quick accessible information and they also break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Readers respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep.
Good writing skills take time to develop. It takes lots of practice. Make a schedule to write at least one page a day. Reading books and articles about the process of writing is very useful, write down the tips and advice that pop out. The art of writing is a lifetime process, the more you write (and read) the better your writing will become. And of course the better your writing is the bigger your sales figures will be.
In an e-book that is read on the screen, take into account that you must give your reader’s eye a break. Making use of a little white space here and there is a good way to do this. Reader’s eyes need to rest in the cool white place you create on your page. If the pages are to dense, your readers will stop reading as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This will give your readers a mental break from dissecting your paragraphs and it will also make the information much easier to absorb.
Finally decide on an easy-to-read design. Find a font that’s easy on the eyes and try to stick to that font family. Use at least one and a half line spacing, and text large enough to be read easily, on the screen but small enough so that the whole page can be seen on a computer screen. Finding the right combination will take some time, but once that’s done you’re one step closer to creating your own e-book.
The last step in writing your e-book is to create an index and bibliography. That’s it! You’ve written your e-book now all you have to do is compile and publish your e-book online.
This is the first post related to E-Books. In the future we will discuss more things about this topic, such as e-book marketing and of course how to make money with your e-book. Hope you enjoyed this article. Cheers!